Smart Hospitality in Manhattan: How NH Collection Transformed Its Guest Experience

salesusa6
May 13
2 min read

Updated: May 14

How Digital Signage Revolutionized Communication and Elevated Hotel Operations

In the heart of Manhattan, where luxury meets sophistication, the NH Collection New York Madison Avenue faced a common challenge in modern hospitality: How to improve the guest experience without increasing operational costs.

That’s when the Plataforma Software team was brought in with a clear mission: to digitize the hotel’s communication, streamline internal processes, and uphold the high visual and quality standards of the NH Collection brand. This marked the beginning of a transformation now recognized as a benchmark in the industry.

Diagnosis: Understanding Before Implementing

Before recommending any solution, our team conducted an in-depth analysis of the hotel’s daily operations:

We studied guest movement flows

We analyzed key touchpoints throughout the guest journey

We reviewed architectural layouts to ensure aesthetic and functional integration

We identified automation opportunities and areas for cost reduction

The challenge wasn’t just technical—it was about designing a visual and operational experience that aligned with NH’s values of sustainability, efficiency, and innovation.

The Solution: Elegant, Smart Digital Signage

Based on our findings, we implemented a robust and visually cohesive solution: Logical Signage digital totems, strategically placed in:

The main lobby

Elevator zones

Entrance to the event hall

These interactive screens display real-time, relevant information for guests, such as:

Service hours

Updated menus

Special events

Daily promotions

Local recommendations

All content is managed via a cloud-based platform, requiring no printed materials or additional staff.

Results: Immediate Operational & Perception Impact

Lower operational costs by eliminating printed materials✔️

Improved guest experience through clear, accessible information

Increased sales of premium services (upgrades, spa treatments, experiences)

Stronger brand positioning as a leader in innovation and sustainability

Enhanced internal efficiency, reducing manual tasks for staff

What the Hotel Team Says

“With Logical Signage, we not only optimized our operations but also elevated our brand perception. It’s a powerful tool—visually flawless and easy to use.”— Operations Manager, NH Collection New York Madison Avenue

Plataforma Software: More Than Technology—Strategic Solutions

This project was not just about installing screens. It was a strategic collaboration between NH Collection and Plataforma Software—where technology became a vehicle for modern hospitality, operational efficiency, and exceptional service.

Ready to transform your hotel?

Request your free demo and discover how Logical Signage can help you streamline operations, elevate guest satisfaction, and move toward a smarter, more sustainable hospitality model.