1. Who is responsible for your data
The party responsible for processing your personal data (data controller) is Plataforma Software, part of Grupo Plataforma, a group of companies operating since 1996. We apply this policy to all personal data collected through our website and the communications that follow from it.
- Company: Plataforma Software, part of Grupo Plataforma
- Offices: Bogotá and Cali, Colombia, and Miami, USA (Plataforma USA)
- Email for privacy matters: sales@plataforma.com.co
- Website: www.plataformasoftware.com
2. Legal framework
We process personal data in accordance with Colombia's data protection law (habeas data), mainly Ley 1581 de 2012 and Decreto 1377 de 2013, and the rules that complement them. We follow the principles of legality, purpose, freedom, accuracy, transparency, restricted access, security and confidentiality.
3. Information we collect
We only collect the data we need for the purposes described in this policy. Depending on how you use the website, we may collect:
- Contact details: name, email address, phone number and, if you provide them, your company and role.
- Information you submit through our forms: inquiries, contact requests, demo requests, call bookings and ROI report requests.
- Newsletter and blog subscriptions: your email address and your subscription preferences.
- Browsing information: IP address, browser type, device, pages visited and time spent on the site.
We do not ask for sensitive data (such as health information or political or religious views) or for data about children. Please do not include this type of information in your messages.
4. How we collect it
- Directly from you, when you fill out the contact or demo request form, book a call, request a report from the ROI calculator or subscribe to the newsletter or blog.
- Automatically, through cookies and similar technologies when you browse the site. See our Cookie Policy for details.
- When you write to us or talk to our team by email or phone.
5. Why we use your information
We use your personal data for these purposes:
- To answer your inquiries and requests.
- To schedule and hold demos and calls you request.
- To prepare and send the ROI report when you ask for it.
- To send you our newsletter, blog updates and communications about our products and services. You can unsubscribe at any time.
- To improve our products, services and website experience, including statistics about how the site is used.
- To keep the website secure and prevent fraud or misuse.
- To comply with our legal obligations and respond to requests from authorities.
If we need to use your data for a new purpose, we will inform you and, when required, ask for your authorization first.
6. Your authorization
When you submit a form and accept this policy, you authorize Plataforma Software to process your data for the purposes described here. Authorization may be given in writing, verbally or through clear conduct (for example, submitting a form after reading this notice), and we keep a record of it. Your authorization is voluntary, and you can withdraw it at any time.
7. Who we share it with
We do not sell or rent your personal information. We only share it with:
- Companies of Grupo Plataforma, including Plataforma USA, so they can respond to your request or offer you our services, under this same policy.
- Service providers that support our website and operations, such as hosting (Wix), email, scheduling and analytics tools. They act on our behalf and may only use your data to provide their service to us.
- Authorities, when the law requires it.
8. International transfer and storage
Our website is hosted on Wix, and some of our service providers store data on servers outside Colombia, including in the United States. Your data may also be shared with Plataforma USA in Miami. When this happens, we choose providers that offer adequate protection, we require them by contract or through their terms to keep your data secure and confidential, and we apply the conditions set by Colombian law for international transfers. By accepting this policy, you authorize these transfers and storage outside Colombia.
9. How long we keep it
We keep your data only for as long as it is needed for the purposes for which it was collected, for our business relationship with you, or to meet legal obligations. Newsletter data is kept until you unsubscribe. After that, we delete or anonymize it.
10. Security
We apply reasonable technical, administrative and organizational measures to protect your information against unauthorized access, alteration, loss, disclosure or destruction. No system is completely secure, but we work to keep the risk as low as possible.
11. Your rights
As the owner of your data, you have the right to:
- Know, update and correct your personal data.
- Request proof of the authorization you gave us.
- Be informed, upon request, about how we have used your data.
- Revoke your authorization and request deletion of your data, when there is no legal or contractual duty for us to keep it.
- Object to the use of your data for specific purposes, such as marketing.
- Access your data free of charge.
- File complaints with the Superintendencia de Industria y Comercio (SIC), Colombia's data protection authority, after first making your query or claim to us.
12. How to make a query or a claim
You, your successors or your authorized representative can send a query or claim to sales@plataforma.com.co. Please include your full name, how to contact you, a clear description of your request and any documents that support it.
Queries
If you want to know what data we hold about you or how we use it, we will answer within 10 business days from the day we receive your request. If we cannot answer in that time, we will tell you why and answer within the following 5 business days at the latest.
Claims
If you want us to correct, update or delete your data, revoke your authorization or report that we have not complied with the law, we will answer within 15 business days from the day after we receive your claim. If your claim is incomplete, we will ask you to complete it within 5 days of receiving it. If you do not send the missing information within 2 months, we will consider the claim withdrawn. If we cannot answer in 15 business days, we will tell you why and answer within the following 8 business days at the latest.
13. Children
Our website is aimed at businesses and professionals. It is not directed at children under 18, and we do not knowingly collect their data. If you believe a minor has sent us information, write to us and we will delete it.
14. Visitors from other countries
Our website can be visited from anywhere in the world, and this policy applies to all visitors. If you live outside Colombia, your data will be processed in Colombia and in the other countries mentioned in section 8. The laws of your country may give you additional rights. If so, write to us and we will handle your request in line with the law that applies to you.
15. Cookies
This website uses cookies and similar technologies to work properly, remember your preferences, analyze how the site is used and, if you accept, support our marketing. You can learn more and change your settings in our Cookie Policy.
16. Changes to this policy
We may update this policy. If we make substantial changes, especially to the purposes of processing or the identity of the party responsible, we will announce them on this page before they apply and, when required, ask for your authorization again. The current version will always be available on this page.
17. Effective date
This policy takes effect on its publication on our website in October 2026. Our databases will remain in force for as long as needed to fulfill the purposes described in this policy.
18. Contact
For any question about this policy or your personal data, write to us at sales@plataforma.com.co.